How to Earn Money from Facebook in 2025 (Beginner’s Complete Guide)
Introduction
Facebook has evolved from being just a social networking site to one of the biggest online platforms for creators, influencers, and entrepreneurs to earn money. In 2025, Facebook offers multiple ways to monetize your presence — from Facebook Reels to in-stream ads, fan subscriptions, and even marketplace sales. Whether you’re a beginner with zero followers or a small creator looking to grow, there are opportunities for everyone.
This guide will take you through all the different ways to make money on Facebook, explain the requirements, and give you practical tips so you can start earning quickly and sustainably.
1. Facebook Reels Monetization
Facebook Reels are short videos (similar to TikTok or Instagram Reels) that can be monetized if you meet certain criteria.
How it works:
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You create short, engaging videos (15–60 seconds) that entertain, inform, or inspire your audience.
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Facebook shows ads in between Reels or offers bonuses based on performance.
Requirements in 2025:
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A Facebook Page (not a personal profile).
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At least 5,000 followers.
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60,000 minutes of Reels views in the last 60 days.
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Original content (no reposting from other platforms).
Tips to succeed:
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Post consistently (3–5 Reels per week).
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Use trending sounds and hashtags.
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Keep videos vertical (9:16 ratio).
2. In-Stream Ads
In-stream ads are ads that play during your Facebook videos — similar to YouTube ads. This is one of the most profitable ways to earn on Facebook if you have longer videos.
How it works:
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You get paid based on ad views and clicks.
Requirements in 2025:
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At least 10,000 followers.
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At least 5 active videos on your page.
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Compliance with Facebook’s Partner Monetization Policies.
Tips to succeed:
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Create videos over 3 minutes long.
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Place ads naturally so they don’t interrupt important moments.
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Focus on niche topics with high engagement.
3. Stars & Fan Subscriptions
Stars allow viewers to support you financially during live streams or videos, while fan subscriptions give people exclusive perks for a monthly fee.
How Stars work:
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Each star is worth about $0.01.
How fan subscriptions work:
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Subscribers pay a set monthly fee (usually $4.99).
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You give them exclusive content, badges, or access to a private group.
Requirements:
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Active Facebook Page.
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Strong, engaged community.
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Live streaming or interactive content.
Tips:
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Engage with fans during live streams.
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Offer perks for subscribers (Q&A sessions, shoutouts, early content).
4. Facebook Marketplace Selling
If you sell physical products, Facebook Marketplace can be a great way to earn without needing a website.
How it works:
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List items for sale in your local area.
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Customers contact you directly to arrange payment and delivery.
Tips for beginners:
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Use high-quality photos.
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Be honest in your descriptions.
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Respond quickly to messages.
5. Affiliate Marketing Through Facebook
Affiliate marketing is when you promote products and earn a commission for every sale made through your link.
How to start:
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Choose a product from affiliate networks like Amazon Associates, ClickBank, or ShareASale.
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Create posts, Reels, or videos reviewing or showcasing the product.
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Add your affiliate link (ensure you follow Facebook’s disclosure rules).
Tips:
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Always be transparent that it’s an affiliate link.
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Choose products that match your audience’s interests.
6. Facebook Groups for Business
Facebook Groups can be a powerful way to build a community around a topic and monetize it.
Ways to monetize a group:
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Promote your own products or services.
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Sell memberships for exclusive groups.
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Run paid events or webinars.
Tips:
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Be consistent with posting and engaging members.
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Set clear group rules to keep discussions high-quality.
7. Brand Collaborations & Sponsorships
Once you grow your page or profile, brands may pay you to promote their products.
How it works:
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Brands reach out (or you pitch to them) for paid partnerships.
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You create sponsored posts, videos, or live sessions.
Tips:
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Only work with brands that fit your niche.
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Negotiate a fair price based on your engagement.
Common Mistakes to Avoid
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Reposting content without permission — can lead to demonetization.
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Clickbait titles — may get you flagged for low-quality content.
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Ignoring Facebook’s policies — always read the latest monetization rules.
Conclusion
Facebook in 2025 is more than just a social media platform — it’s a business opportunity. Whether you choose Reels, in-stream ads, fan subscriptions, or marketplace sales, the key is consistency, originality, and audience engagement. Start small, focus on building your community, and monetization will follow.
Summary
Facebook offers several monetization options in 2025, including Reels, in-stream ads, Stars, fan subscriptions, marketplace selling, affiliate marketing, and brand deals. Beginners should focus on growing an engaged audience first, posting original and consistent content. Meeting Facebook’s monetization requirements takes time and effort, but with the right strategy — such as using trending formats, engaging with followers, and linking related content.