Facebook Reels vs Instagram Reels 2025: Which Platform Pays Creators More?
Introduction
Short-form video content is dominating the internet in 2025. Both Facebook Reels and Instagram Reels are Meta’s answer to TikTok, and millions of creators are using them to grow audiences and earn money.
But one big question remains: which pays creators more — Facebook Reels or Instagram Reels?
In this guide, we’ll compare both platforms in terms of:
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Monetization options.
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Average earnings per view.
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Growth potential.
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Pros & cons.
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Which is better for beginners vs professional creators.
1. How Facebook Reels Monetization Works in 2025
Facebook has invested heavily into Reels monetization. Creators can earn in several ways:
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In-Stream Ads on Reels → Ads appear between videos (similar to YouTube Shorts ads).
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Stars & Gifts → Fans can send Stars during live or reel interactions.
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Brand Sponsorships → Companies pay for product promotions.
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Affiliate Sales → Using product tags in Reels.
Average Facebook Reels Earnings
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Ad Revenue: $2 – $5 per 1,000 views (varies by country).
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Stars/Gifts: $50 – $500 per month (small creators).
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Sponsorships: $100 – $20,000+ depending on audience size.
Pros of Facebook Reels
✅ Strong monetization through ads.
✅ Wider audience (2+ billion users).
✅ Easier to go viral in emerging countries.
✅ Pays higher CPM compared to Instagram.
Cons of Facebook Reels
❌ Reels compete with long-form Facebook content.
❌ Younger audience prefers Instagram/TikTok.
❌ Monetization not available in all countries.
2. How Instagram Reels Monetization Works in 2025
Instagram focuses heavily on creator engagement. Ways to earn from Reels:
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Instagram Reels Play Bonuses (still limited, expanding slowly).
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Brand Sponsorships → Biggest source of income.
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Instagram Subscriptions → Fans pay monthly for exclusive access.
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Affiliate Marketing → Product tagging with commissions.
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Shopping & Collabs → Selling products directly in-app.
Average Instagram Reels Earnings
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Ads: $1 – $3 per 1,000 views (lower CPM than Facebook).
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Sponsorships: $200 – $50,000+ depending on followers.
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Subscriptions: $5 – $50 per fan monthly.
Pros of Instagram Reels
✅ Highly engaged community.
✅ Best for brand deals (fashion, lifestyle, fitness).
✅ Great global reach, especially in USA/Europe.
✅ Perfect platform for influencer marketing.
Cons of Instagram Reels
❌ Ad revenue is smaller compared to Facebook.
❌ Reels bonus program not available everywhere.
❌ Very competitive niche (millions of creators).
3. Facebook Reels vs Instagram Reels: Earnings Comparison
| Feature | Facebook Reels | Instagram Reels |
|---|---|---|
| Ad Revenue | $2–$5 per 1,000 views | $1–$3 per 1,000 views |
| Stars/Gifts | Yes | No (only Live gifts) |
| Subscriptions | Limited | Strong (monthly subs) |
| Brand Sponsorships | Strong | Stronger (brands prefer Instagram) |
| Audience Reach | Global, older + younger | Global, younger |
| Best Niche | Tech, entertainment, general | Fashion, lifestyle, beauty |
4. Which Platform Pays More in 2025?
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Facebook Reels: Better for ad revenue & Stars, especially if you’re in a country with high CPM rates.
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Instagram Reels: Better for brand deals, influencer marketing, and lifestyle creators.
👉 If you want direct ad revenue → Facebook Reels is the winner.
👉 If you want long-term influencer growth → Instagram Reels is the better choice.
5. Facebook Reels vs Instagram Reels for Beginners
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Beginners may find Facebook Reels easier to start with because it pays more per view.
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Once you have a strong audience, Instagram Reels becomes more profitable due to brand sponsorships.
6. Future of Reels Monetization in 2025 and Beyond
Meta is unifying its monetization tools across Facebook and Instagram. In the future:
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Both platforms will have similar ad revenue systems.
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Reels will become a primary earning method for creators worldwide.
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E-commerce integration will make Instagram Reels stronger for shopping.
👉 Want to explore more? Check our full guide on How to Earn Money from Instagram.
Conclusion
Facebook Reels pays more through ads and Stars, making it a great choice for direct revenue.
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Instagram Reels provides higher opportunities for brand sponsorships and long-term influencer success.
The smartest strategy? Use both platforms together → upload the same content on Facebook and Instagram to maximize reach and double your earnings.